ABOUT INVERVE MARKETING

 

InVerve Marketing is a Lansing marketing firm that specializes in web design and development, inbound marketing, and graphic design. Through inbound marketing software and innovative, creative marketing strategies – we ensure our clients get found on the web. We are a smart and slightly nerdy bunch of creative professionals. Take a look at our team. With InVerve Marketing you will be joining a creative team where are values are front and center. We strive for these values in ourselves and in our culture:

 

  • Smart
  • High Emotional IQ
  • Continuous Improvement
  • Fidelity
  • Going the Extra Mile

 

InVerve utilizes EOS (Entrepreneurial Operating System) and Teamwork project management software. We use the agile marketing approach with clients and are a Gold Certified HubSpot partner. Our shop is equipped with MAC computers and uses Adobe Creative Cloud.

 

InVerve is a shop of nerdy, foodie, and friendly tech marketers. We have a culture of learning and growing — and that is why InVerve is growing. If you want to produce great marketing for clients that want to win, we should chat.

 


 

WRITER

 

As a writer for InVerve Marketing you will work with design, digital, and web account managers to produce the written content for a variety of projects. You may attend meetings to collaborate on new projects including campaign concept development, traditional and digital marketing projects and campaigns, events, website content, social media, proposal responses, email, and other deliverables. You will be part of work sessions throughout the production process from whiteboarding ideas to final client presentations. Once the project is assigned and developed, you own the content creation deliverable, timelines and details through to completion.

 

YOUR DAY COULD INCLUDE:

  • Managing and delivering all written content needed for projects including: blogs, websites, social media, press releases, advertising, marketing materials and other deliverables as needed
  • Providing content that is engaging and relevant to audiences and persona profiles that meet the objective of the client
  • Proofing and editing
  • Facilitating creative meetings as needed with team members to ensure content is tracking in both audience and accuracy
  • Account accurately for time used against time allotted to complete a task
  • Oversee your own daily tasks tied to creative production’s timelines
  • Setting and working towards quarterly objectives
  • Working within TeamWork project management software and other marketing software used by the agency

 

CHARACTERISTICS:

  • Creativity, vision, and big ideas
  • Good storytelling skills
  • Expert communicator who possesses great empathy for audiences and personas
  • Analytical and insightful attention to detail
  • Solid project process that begins with research and concludes with final polished piece
  • Work without supervision
  • Organized and efficient multitasker
  • Collaborator who knows that the whole is greater than the sum of its parts
  • Familiarity with AP Style
  • Desire to participate in regular professional development learn new things in service to content creation
  • Familiarity working in Microsoft Office programs and willingness to learn programs as needed
  • Able to handle multiple high-pressure deadlines
  • The Content Specialist will have experience in the following areas:
  • Understanding advanced brand management to connect with audiences and personas
  • Writing for web and design projects
  • Writing for advertising copy, sales proposals, and social media
  • Blogging
  • Digital campaigns including email
  • Organic and paid online and social media campaigns
  • Assisting sales team in polishing and editing proposals
  • Business correspondence
  • Research and problem solving
  • Managing multiple projects and deadlines​

 

BACKGROUND REQUIREMENTS:

  • BA in related field (Journalism and English preferred).
  • 5+ years of writing experience (required).​

Salary commensurate with experience

 

Qualified and interested? Send your resume and cover letter to [email protected], or you can apply by clicking on this link.

 


 

PART-TIME DESIGN SPECIALIST

 

As a part-time Design Specialist you work with the web and design staff to produce compelling design deliverables for clients.

 

YOUR DAY COULD INCLUDE:

  • Complete projects and tasks assigned in TeamWork
  • Determine the message the design should portray
  • Create designs that meet client needs
  • Develop graphics for client deliverables, logos, and websites
  • Select colors, images, text style, and layout
  • Present the design to client services manager
  • Incorporate changes requested by the clients into the final design
  • Review designs for errors before production

 

CHARACTERISTICS:

  • Creativity, vision, and big ideas
  • Good storytelling skills
  • Analytical and insightful attention to detail
  • Flexible yet able to stay on point
  • Organized and efficient multitasker
  • Expert communicator who can be cool under pressure
  • Collaborator who knows that the whole is greater than the sum of its parts
  • Skills in graphic design with a strong aesthetic and knowledge of layout best practices
  • Familiarity with Adobe Creative Suite
  • Understanding of front-end website design
  • Digital or print production guru
  • Strong, decisive decision-making skills
  • Excellent interpersonal skills (a people person)
  • Able to handle multiple high-pressure deadlines

 

BACKGROUND REQUIREMENTS:

  • BFA in related design field.
  • 2+ years agency experience.

InVerve is a shop of nerdy, foodie, and friendly tech marketers. We have a culture of learning and growing — and that is why InVerve is growing. If you want to produce great marketing for clients that want to win, we should chat.

 

Qualified and interested? Send your resume and cover letter to [email protected], or you can apply by clicking on this link.

 

 

JOIN OUR TEAM

Looking for a great Lansing marketing firm? Apply to join our team of impassioned inbound marketers, graphic designers and web developers.

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