ABOUT INVERVE MARKETING

InVerve Marketing is a Lansing marketing firm that specializes in web design and development, inbound marketing, and graphic design. Through inbound marketing software and innovative, creative marketing strategies – we ensure our clients get found on the web. We are a smart and slightly nerdy bunch of creative professionals. Take a look at our team. With InVerve Marketing you will be joining a creative team where are values are front and center. We strive for these values in ourselves and in our culture:

  • Smart
  • High Emotional IQ
  • Continuous Improvement
  • Fidelity
  • Going the Extra Mile

InVerve utilizes EOS (Entrepreneurial Operating System) and Teamwork project management software. We use the agile marketing approach with clients and are a Gold Certified HubSpot partner. Our shop is equipped with MAC computers and uses Adobe Creative Cloud.

 

InVerve is a shop of nerdy, foodie, and friendly tech marketers. We have a culture of learning and growing — and that is why InVerve is growing. If you want to produce great marketing for clients that want to win, we should chat.

 


 

CONTENT SPECIALIST

As a content specialist you will work with design, digital, and web account managers to produce the written content for a variety of projects. You will attend meetings to collaborate on new projects including campaign concept development, traditional and digital marketing projects and campaigns, events, website content, social media, proposal responses, email, and other deliverables. You will be part of work sessions throughout the production process from whiteboarding ideas to final client presentations. Once the project is assigned and developed, you own the content creation deliverable, timelines and details through to completion.

 

YOUR DAY COULD INCLUDE:

  • Writing and managing all aspects of social media projects
  • Reviewing or assisting in developing service proposals
  • Meeting with management teams to determine need
  • Facilitating creative meetings as needed with team members to ensure content is tracking in both audience and accuracy
  • Participate in brainstorming sessions with creative teams
  • Account accurately for time used against time allotted to complete a task
  • Oversee your own daily tasks tied to creative production’s timelines
  • Troubleshooting issues that could slow down project processes relating to content
  • Providing content that is in line with audience and persona profiles
  • Setting and working towards quarterly objectives
  • Training and development of content and technological skills
  • Hands-on work on a project

 

CHARACTERISTICS:

  • Creativity, vision, and big ideas
  • Good storytelling skills
  • Analytical and insightful attention to detail
  • Flexible yet able to stay on point
  • Work without supervision
  • Organized and efficient multitasker
  • Expert communicator who possesses great empathy for audiences and personas
  • Collaborator who knows that the whole is greater than the sum of its parts
  • Skills in written content creation and best practices
  • Familiarity with AP Style and Chicago Style
  • Desire to participate in regular professional development
  • Familiarity working in Microsoft Office programs and willingness to learn programs as needed
  • Desire and positive attitude to learn new things in service to content creation
  • Able to handle multiple high-pressure deadlines

 

EXPERIENCE:

  • Writing for web and design projects.
  • Writing for advertising copy, sales proposals, and social media.
  • Blogging.
  • Producing deliverables for social media posts, social responses, and social advertising.
  • Proposal writing.
  • Business correspondence.
  • Organizing and scheduling a monthly social media calendar.
  • Research and Problem solving.
  • Managing multiple projects and deadlines.
  • Understanding advanced brand management to connect with audiences and personas.
  • Project management.
  • Marketing software.
  • Email and marketing templates.
  • Production management.

 

BACKGROUND REQUIREMENTS:

  • BA in related field (Journalism and English preferred).
  • 5+ years of writing experience (required).
  • 2+ years of project management experience (preferred).
  • Google Analytics Certification (preferred).
  • Hubspot Inbound Certification (required).
  • SEMrush Certification (preferred).

 

Qualified and interested? Send your resume and cover letter to [email protected], or you can apply by clicking on this link.

 


 

PART-TIME DESIGN SPECIALIST

As a part-time Design Specialist you work with the web and design staff to produce compelling design deliverables for clients.

 

YOUR DAY COULD INCLUDE:

  • Complete projects and tasks assigned in TeamWork
  • Determine the message the design should portray
  • Create designs that meet client needs
  • Develop graphics for client deliverables, logos, and websites
  • Select colors, images, text style, and layout
  • Present the design to client services manager
  • Incorporate changes requested by the clients into the final design
  • Review designs for errors before production

 

CHARACTERISTICS:

  • Creativity, vision, and big ideas
  • Good storytelling skills
  • Analytical and insightful attention to detail
  • Flexible yet able to stay on point
  • Organized and efficient multitasker
  • Expert communicator who can be cool under pressure
  • Collaborator who knows that the whole is greater than the sum of its parts
  • Skills in graphic design with a strong aesthetic and knowledge of layout best practices
  • Familiarity with Adobe Creative Suite
  • Understanding of front-end website design
  • Digital or print production guru
  • Strong, decisive decision-making skills
  • Excellent interpersonal skills (a people person)
  • Able to handle multiple high-pressure deadlines

 

BACKGROUND REQUIREMENTS:

  • BFA in related design field.
  • 2+ years agency experience.

InVerve is a shop of nerdy, foodie, and friendly tech marketers. We have a culture of learning and growing — and that is why InVerve is growing. If you want to produce great marketing for clients that want to win, we should chat.

 

Qualified and interested? Send your resume and cover letter to [email protected], or you can apply by clicking on this link.

 

 

JOIN OUR TEAM

Looking for a great Lansing marketing firm? Apply to join our team of impassioned web developers, inbound marketers, and graphic designers.

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