ABOUT INVERVE MARKETING

InVerve Marketing is a Lansing marketing firm that specializes in web design and development, inbound marketing, and graphic design. Through inbound marketing software and innovative, creative marketing strategies – we ensure our clients get found on the web. We are a smart and slightly nerdy bunch of creative professionals. Take a look at our team.

 

DIGITAL INBOUND MARKETING CONSULTANT

The Inbound Marketing Consultant will work both internally and externally to create and implement marketing strategies. These strategies are centered on the core of the business, promoting the products and services both InVerve and our clients offer. The Inbound Marketing Consultant will assist in creating detailed marketing plans, determining the message and identifying the appropriate marketing mix to spread the message. They will then implement and monitor the results of the plan. The position reports to the Manager and is based in Lansing, MI.

 

BENEFITS

• Paid vacation and sick days
• Paid holiday
• Retirement with Employer Match

 

RESPONSIBILITIES

• Gain digital marketing certifications as required
• Write copy for a variety of web-related and marketing-related projects
• Manage written copy through editing passes and approvals
• Leverage software tools to drive value to clients
• Manage a wide range of products including blog implementation, email marketing, social media initiatives, and SEO
• Develop insightful recommendations to address and improve client concerns
• Manage day-to-day client relationships through conference calls and meetings

 

QUALIFICATIONS

• BA or BS, ideally with emphasis in written communications, marketing, and digital advertising
• Inbound Marketing Certification (free online course)
• Strong understanding of search engine optimization
• Writing skills that include the ability research and think critically about new topics
• 1-3 years of internet marketing experience preferred
• Technically inclined and able to learn new software and skills
• Experience working in client facing relationships
• Excellent presentation, verbal, and written communication skills
• Attention to detail
• Ability to think both creatively and analytically
• Exceptional organizational skills; ability to manage multiple projects

 

PREFERRED QUALIFICATIONS

• Certified/knowledge of Google Analytics Suite
• Experience using social media ad platforms
• Experience with HubSpot software
• HubSpot certifications
• Client facing project management

​Interested candidates should apply by clicking on this link.