CATA Grab & Go Express

grab and go logo
cata grab & go bus stop sign topper
cata grab & go trolley bus side insert
cata grab & go newspaper insert
cata grab & go viddo

PROJECT OVERVIEW

InVerve worked with the Capital Area Transportation Authority (CATA) to create branding for the new Grab & Go Express — a free bus service between Old Town and Downtown Lansing. Services and deliverables included:

  • Media buying and creative production for print, digital, and radio
  • Logo design and tagline development
  • Geo-targeted social media ads including video

 

WATCH THE VIDEO

 

Listen to the radio spot: