CATA Snapchat Contest Promotion

InVerve helped CATA develop a complete campaign aimed at promoting student ridership. The campaign was centered around the development and implementation of a custom "Only on CATA" Snapchat filter that was available in a designated area on Michigan State University's campus for a two week period coinciding with the start of the fall 2016 semester. The campaign included a contest where people could enter to win a semester bus pass by using the filter and sharing it on social media (or by entering through a webpage). In addition to developing the artwork for the filter itself, the campaign included messaging and three different creative executions which were tested across the following media:

• Print collateral: Bus schedule rack cards, bus transit cards
• Email campaign to incoming students
• Social media campaigns on Facebook, Instagram, and Twitter
• Geo-targeted digital ad
• Display banner used at an on-campus event
• Custom branded notebooks handed out at the campus event