Creation of a new "mark" to work in conjunction with Dewpoint's existing typographic logo. Originally contracted for use in a special promotional campaign, the new mark was so successful that it was integrated into all of Dewpoint's corporate I.D. and print collateral materials, and was even used as the basis for furniture and graphics in the company's new office space in Lansing's historic Knapp's Center. Items created as part of the re-branding include: