Imagine the Avenue Event Marketing

Imagine the Avenue Logo
Imagine the Avenue Branding Style Guide
Imagine the Avenue newspaper insert


InVerve Marketing worked with the City of Lansing, Shaping the Avenue, and Capital Area Transportation Authority (CATA) on brand development, creative services, and marketing strategy for Imagine the Avenue, a one-week event held in August 2018. The event invited people to come out and experience how one block of Michigan Avenue in Lansing could be if reshaped to be more walkable, bikeable, and people-friendly — and then to provide their feedback by taking a short survey. The week-long event also included special events to boost attendance.

Services provided and deliverables created included:


  • Logo design and brand standards manual
  • Design and production of print and digital marketing materials including newspaper insert, poster, print ad, digital and social media ads, specialty promotional item
  • Traditional and digital media buying services
  • Targeted digital and social media ad campaigns
  • Geo-targeted ads to get people to take the survey
  • Radio ad