Indian Trails Need a Ride Campaign

Indian Trails WISDOT email Need a Ride campaign
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PROJECT OVERVIEW

InVerve worked with Indian Trails to create an email marketing and social media campaign targeted to new college freshman in Wisconsin and Northern Michigan. The campaign lets students know that if they're in need of a ride to a variety of destinations, Indian Trails is going their way. Creative services and deliverables for this campaign included:

  • Two targeted email deployments with links to Indian Trails ticketing site
  • Google ad words campaign
  • Social media video ads geo-targeted to two different travel routes

WATCH DULUTH-ASHLAND ROUTE VIDEO

 

WATCH MILWAUKEE ROUTE VIDEO

 

The results of the campaign were above average in both email opens and video views, and in resulting click-thru rates.