​InVerve Marketing has been located in Lansing's Old Town area since 2001. During that time we've created and served some pretty iconic Michigan-based national brands. And, not only are we vested in this creative community, but we are driven by the idea of posting results and return on investment for our clients.

 

At InVerve, you'll find a dedicated team of marketing, design, and web development professionals who are committed to using our years of experience to help your company succeed. We have all the high tech bells and whistles — plus solid grounding in conventional design principles and marketing disciplines. Our team makes sure your message engages with your audience every time — from inbound marketing services and strategy, to web design and complete brand identity development (and just about everything in between).  

 

Put our award-winning team to work for your company.

LISA SMITH

President
As InVerve's chief architect, Lisa is a team builder, relationship builder, community leader, and capacity builder. A manager, mentor, and strategist, Lisa's drive and passion for marketing has helped to build authentic relationships and partnerships that are based on trust and a genuine desire to see her clients thrive.

TODD KRUGER

Director of Web Development
Todd approaches every web project with passion, enthusiasm, and a fresh perspective — resulting in engaging, responsive, and eye-catching websites that are easy to navigate and are optimized for search engines. A master of many different website platforms, he has a special interest in all things Drupal.

FRAN RUSSELL

Creative Director
Fran is a problem-solver, collaborator, listener, educator, and serious visual communicator. An award-winning designer with mad organizational skills and an intuitive aesthetic, she designs and directs projects that balance the visual power of a brand with today's technical and functional design requirements.

KYLE RIPLEY

Billing & Office Manager
Our resident number-cruncher, Kyle has over six years of bookkeeping experience. In addition to strong accounting and organizational skills, he has a lifetime of experience in volunteer work — and strives to bring a positive attitude and sense of humor into whatever he does.

ASHLEY MUGNOLO

Inbound Marketing Manager
Using a blend of traditional and new media, Ashley excels at writing content, interpreting analytics, and developing strategy. She holds a degree in advertising from MSU, is Inbound- and Hubspot-certified, and is an expert at integrating social media into marketing campaigns.

DEVIN PAUWELS

Graphic & Web Designer
Devin brings his keen eye for detail and can-do attitude to front-end website design, creating custom email templates and info-graphics, and more. A wiz at Photoshop, Illustrator, and the rest of Adobe Creative Suite, he exemplifies the perfect combination of art and technology.

KELSEY STOLZ

Inbound Marketing Consultant
Kelsey is a veteran journalist, digital marketer, and video/podcast specialist. An inbound marketing consultant, she is responsible for content, strategy, analytics, and integration of social media into marketing campaigns. Kelsey holds a B.A. in journalism from MSU.

CRAIG ALLEN

Account Executive
A good listener who crafts effective solutions, Craig is always sharing insights and comprehensive suggestions with our clients. He brings years of IT sales experience to your projects. Craig holds a business degree from Michigan State University.
WHO WE ARE

InVerve encompasses a group of Lansing web developers, creative designers, and marketing enthusiasts. The “VERVE” in our name describes the energy, dynamism, spirit, and passion we bring to your project and your business. The “IN” is a nod to inbound marketing — the most accountable and trackable marketing for your business.

NEED HELP WITH YOUR MARKETING PLAN?

A marketing plan defines how your company presents products and services to your target market(s). Start yours today with our free professional marketing plan template.

 

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