​InVerve Marketing has been located in Lansing's Old Town area since 2001. During that time we've created and served some pretty iconic Michigan-based national brands. And, not only are we vested in this creative community, but we are driven by the idea of posting results and return on investment for our clients.

 

At InVerve, you'll find a dedicated team of marketing, design, and web development professionals who are committed to using our years of experience to help your company succeed. We have all the high tech bells and whistles — plus solid grounding in conventional design principles and marketing disciplines. Our team makes sure your message engages with your audience every time — from inbound marketing services and strategy, to web design and complete brand identity development (and just about everything in between).  

 

Put our award-winning team to work for your company.

LISA SMITH

President
As InVerve's chief architect, Lisa is a team builder, relationship builder, community leader, and capacity builder. A manager, mentor, and strategist, Lisa's drive and passion for marketing has helped to build authentic relationships and partnerships that are based on trust and a genuine desire to see her clients thrive.

TODD KRUGER

Director of Web Development
Todd approaches every web project with passion, enthusiasm, and a fresh perspective — resulting in engaging, responsive, and eye-catching websites that are easy to navigate and are optimized for search engines. A master of many different website platforms, he has a special interest in all things Drupal.

FRAN RUSSELL

Creative Director
Fran is a problem-solver, collaborator, listener, educator, and serious visual communicator. An award-winning designer with mad organizational skills and an intuitive aesthetic, she designs and directs projects that balance the visual power of a brand with today's technical and functional design requirements.

KYLE RIPLEY

Billing & Office Manager
Our resident number-cruncher, Kyle has over six years of bookkeeping experience. In addition to strong accounting and organizational skills, he has a lifetime of experience in volunteer work — and strives to bring a positive attitude and sense of humor into whatever he does.

COURTNEY BOATIN

Digital Marketing Manager
Courtney is passionate about customer service, team development, all aspects of Inbound marketing, and positive client results. As a 10-year marketing veteran, she ensures top-notch client marketing campaigns, professional communications, and stellar service.

DEVIN PAUWELS

Graphic & Web Designer
Devin brings his keen eye for detail and can-do attitude to front-end website design, creating custom email templates and info-graphics, and more. A wiz at Photoshop, Illustrator, and the rest of Adobe Creative Suite, he exemplifies the perfect combination of art and technology.

KELSEY STOLZ

Inbound Marketing Consultant
Kelsey is a veteran journalist, digital marketer, and video/podcast specialist. An inbound marketing consultant, she is responsible for content, strategy, analytics, and integration of social media into marketing campaigns. Kelsey holds a B.A. in journalism from MSU.

LISA WEATHERFORD

Project & Content Manager
Lisa is an experienced writer and editor of traditional and digital content and marketing collateral. She is HubSpot Inbound Content certified and is responsible for keeping projects on track and content on target. Lisa holds a B.A. in journalism from Michigan State University.

JAY HULL

Assistant Marketing Coordinator
Jay is a recent graduate from Michigan State University with a B.A. in Professional Writing. With a bag of marketing tricks including writing and video production, Jay will be assisting InVerve's company and client marketing efforts by providing quality content in a variety mediums.

ALEX DARTT

Marketing Intern
A senior at Grand Valley State University, Alex is studying International Business and Marketing, with a minor in Spanish. As InVerve’s marketing intern, she is learning to write and edit blogs and to create and plan social media content.
WHO WE ARE

InVerve encompasses a group of Lansing web developers, creative designers, and marketing enthusiasts. The “VERVE” in our name describes the energy, dynamism, spirit, and passion we bring to your project and your business. The “IN” is a nod to inbound marketing — the most accountable and trackable marketing for your business.

WHERE IS YOUR NEXT GROWTH SPURT?

INBOUND? WEB? DESIGN?

Let us know what we can help you with!

 

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