​InVerve Marketing has been located in Lansing's Old Town area since 2001. During that time we've created and served some pretty iconic Michigan-based national brands. And, not only are we vested in this creative community, but we are driven by the idea of posting results and return on investment for our clients.

 

At InVerve, you'll find a dedicated team of marketing, design, and web development professionals who are committed to using our years of experience to help your company succeed. We have all the high tech bells and whistles — plus solid grounding in conventional design principles and marketing disciplines. Our team makes sure your message engages with your audience every time — from inbound marketing services and strategy, to web design and complete brand identity development (and just about everything in between).  

 

OUR CORE VALUES
As the InVerve team we embrace and embody these values in ourselves and in our culture: 

 

  • Smart
  • High Emotional IQ
  • Continuous Improvement
  • Fidelity
  • Going the Extra Mile

 

Put our award-winning team to work for your company.

LISA ELLEN SMITH

President
As InVerve's chief architect, Lisa is a team builder, relationship builder, community leader and capacity builder. A manager, mentor and strategist, Lisa's drive and passion for marketing has helped to build authentic relationships and partnerships that are based on trust and a genuine desire to see her clients thrive.

ANGELIQUE DUPHENE

Client Services Manager
Angelique has extensive creative and project management experience working with regional, national and international vendors. She’s adept at bringing projects from concept to execution and is passionate about doing the job right, on time and on budget. Angelique oversees creative and digital marketing services.

KYLE RIPLEY

Billing & Office Manager
Our resident number-cruncher, Kyle has over six years of bookkeeping experience. In addition to strong accounting and organizational skills, he has a lifetime of experience in volunteer work — and strives to bring a positive attitude and sense of humor into whatever he does.

CHLOE ZDYBEL

Digital Marketing Specialist
Chloe is passionate about helping businesses reach their full potential through digital marketing. A digital marketing and sales consultant, she is responsible for creating and implementing successful marketing strategies tailored to the needs of each client.

DEVIN PAUWELS

Senior Designer
Devin brings his keen eye for detail and can-do attitude to front-end website design, creating custom email templates and infographics and more. A wiz at Photoshop, Illustrator and the rest of Adobe Creative Suite, he exemplifies the perfect combination of art and technology.

TODD KRUGER

Senior Web Developer
Todd approaches every web project with passion and a fresh perspective — resulting in engaging and responsive websites that are easy to navigate and are optimized for search engines. A master of many different website platforms, he has a special interest in all things Drupal.

OLIVIA MCDONALD

Digital Marketing Specialist
Olivia is a marketing specialist with an abundance of knowledge in social media and PPC. She is also a proud WMU alum with a B.B.A. in Marketing. Olivia is passionate about helping clients achieve their business goals through creating and implementing marketing strategies.
WHO WE ARE

InVerve encompasses a group of Lansing web developers, creative designers, and marketing enthusiasts. The “VERVE” in our name describes the energy, dynamism, spirit, and passion we bring to your project and your business. The “IN” is a nod to inbound marketing — the most accountable and trackable marketing for your business.

WHERE IS YOUR NEXT GROWTH SPURT?

INBOUND? WEB? DESIGN?

Let us know what we can help you with!

 

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