​InVerve Marketing has been located in Lansing's Old Town area since 2001. During that time we've created and served some pretty iconic Michigan-based national brands. And, not only are we vested in this creative community, but we are driven by the idea of posting results and return on investment for our clients.

 

At InVerve, you'll find a dedicated team of marketing, design, and web development professionals who are committed to using our years of experience to help your company succeed. We have all the high tech bells and whistles — plus solid grounding in conventional design principles and marketing disciplines. Our team makes sure your message engages with your audience every time — from inbound marketing services and strategy, to web design and complete brand identity development (and just about everything in between).  

 

OUR CORE VALUES
As the InVerve team we embrace and embody these values in ourselves and in our culture: 

 

  • Smart
  • High Emotional IQ
  • Continuous Improvement
  • Fidelity
  • Going the Extra Mile

 

Put our award-winning team to work for your company.

LISA SMITH

President
As InVerve's chief architect, Lisa is a team builder, relationship builder, community leader, and capacity builder. A manager, mentor, and strategist, Lisa's drive and passion for marketing has helped to build authentic relationships and partnerships that are based on trust and a genuine desire to see her clients thrive.

ANGELIQUE DUPHENE

Client Services Manager
Angelique has extensive creative and project management experience working with regional, national and international vendors. She’s adept at bringing projects from concept to execution and is passionate about doing the job right, on time and on budget. Angelique oversees creative and digital marketing services.

TODD KRUGER

Senior Web Developer
Todd approaches every web project with passion, enthusiasm, and a fresh perspective — resulting in engaging, responsive, and eye-catching websites that are easy to navigate and are optimized for search engines. A master of many different website platforms, he has a special interest in all things Drupal.

KYLE RIPLEY

Billing & Office Manager
Our resident number-cruncher, Kyle has over six years of bookkeeping experience. In addition to strong accounting and organizational skills, he has a lifetime of experience in volunteer work — and strives to bring a positive attitude and sense of humor into whatever he does.

DEVIN PAUWELS

Graphic & Web Designer
Devin brings his keen eye for detail and can-do attitude to front-end website design, creating custom email templates and info-graphics, and more. A wiz at Photoshop, Illustrator, and the rest of Adobe Creative Suite, he exemplifies the perfect combination of art and technology.

KELSEY PENCE

Inbound Marketing Consultant
Kelsey is a veteran journalist, digital marketer, and video/podcast specialist. An inbound marketing consultant, she is responsible for content, strategy, analytics, and integration of social media into marketing campaigns. Kelsey holds a B.A. in journalism from MSU.

CHLOE ZDYBEL

Digital Specialist
Chloe is passionate about helping businesses of all sizes reach their full potential through digital marketing. A digital marketing and sales consultant, she is responsible for creating and implementing successful marketing strategies tailored to the needs of each client. Chloe holds a bachelor’s degree in international business and marketing from Grand Valley State University.

MANNY GARCIA

Digital Sales Specialist
Manny is a seasoned account executive and networker extraordinaire. Trained in the art of Inbound marketing he seeks to attract, convert, close and delight his clients. He is passionate about business development for the agency and clients. Word of mouth is the best form of marketing - delighting our clients so they become our biggest promoters is a key to market and grow better!
WHO WE ARE

InVerve encompasses a group of Lansing web developers, creative designers, and marketing enthusiasts. The “VERVE” in our name describes the energy, dynamism, spirit, and passion we bring to your project and your business. The “IN” is a nod to inbound marketing — the most accountable and trackable marketing for your business.

WHERE IS YOUR NEXT GROWTH SPURT?

INBOUND? WEB? DESIGN?

Let us know what we can help you with!

 

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