You already know a strong website and digital strategy is essential to growing your business, but how well is your website actually performing? How does it rank against your competitors? What improvements should be made to help you market and grow better?
Just 25 years ago, you could grow a business with positive word-of-mouth, great customer service, and referrals from loyal customers. The jury was still out on the internet, your customers didn’t shop online (remember when Jeff Bezos was mocked for trying to sell books online?), and social media didn’t even exist yet.
It’s a different world now; like it or not, digital has taken over. Cultivating a solid online presence and engaging strongly with current and prospective customers is key to building and maintaining a successful business in the digital world.
Ah, the subconscious mind - it's a mysterious and amazing tool! It stores, sorts, and retrieves data, and it processes the information we absorb through our senses. In fact, according to Psychology Today, many of the elements needed for our brains to make judgments and decision-making are processed outside of awareness.
The machinery at work in the subconscious mind also plays a big role in influencing our habits and moods – often for reasons we don’t fully understand – and that can be observed in something as simple as how we perceive and react to colors.
Why do certain colors make us feel calm or happy while others invoke anger or anxiety? Why might warm colors stimulate a more energetic response, while cooler colors can lead to feelings of relaxation?
Writing content for the web is about far more than just sharing your best advice in text form; it's about cutting through the noise of the rest of the endless web content to make sure you're reaching and engaging the right audience.
Start by setting goals and identifying your ideal customer, and keep that in mind throughout the writing process. Who are you trying to attract? Which call-to-action should readers follow after interacting with a piece of content you’ve shared? Knowing the answers to these questions will help drive conversions and lay the groundwork for success.
A website is like a house. If you don’t have one, you need one. Whether you buy or build, a house fulfills Maslow’s hierarchy of needs; warmth, rest, security, safety.
If you have a house, it’s most likely going to need to be updated at some point. Sometimes it just needs a fresh coat of paint here and there, but sometimes it’s going to need a complete overhaul, especially if it’s not meeting the needs mentioned above.
Michigan is the birthplace to an impressive collection of brands and products, some of which are known world-wide and others that are exclusive to the state. The Great Lakes State has introduced the world to everything from routine breakfast staples, state-of-the-art appliances, delectable junk food, and – obviously – automobiles. There is a good chance you bought a Michigan-made product from your last trip to the grocery store, or even drove a Michigan-made product on your last family vacation.