While you shouldn’t do something just because it’s popular, utilizing the latest design trends can be a great way to capture the attention of your audience in order to share your story and solve their problems.
Video calls are life now.
Since the country went fully into lockdown mode, almost every aspect of life has moved online. From work meetings and conferences, to day camps and even happy hours and game nights. There is no denying that the world is spending more time behind a screen than ever before.
No, this isn’t a blog post about kitchen gadgets, but it might sound like it. Funnels. Flywheels. A veritable kitchen sink of digital marketing tactics.
Working remotely for the first time can be a scary prospect. And yet, the world has changed. So, how can you continue to help your customers stay connected to your team? Many people are turning to video conferencing tools, like Zoom, which we've been using for years here at InVerve.
What is Marketing Technology?
Marketing Technology, or MarTech for short, is defined as the tools and technologies marketers use to make their jobs—and lives— simpler. MarTech can help any kind of business run better by improving the marketing team’s effectiveness, strategies and activities. MarTech does this through automation, e-commerce and connectivity, to name a few. Marketing tools have developed alongside the changes in today’s technology to help businesses of all sizes market their products and services better.
Asking for more budget dollars is about as popular as asking for a raise; nobody wants to be the messenger, but everyone wants to be the recipient. Regardless, when you need that budget increase, you’re going to have to ask. The key lies in doing your homework and presenting your argument well. Here are five steps to guide you in building your case for a digital marketing budget increase.