As one of the first HubSpot partners in Michigan, InVerve Marketing is now the leader of the Lansing Regional HUG (HubSpot User Group).


As a gold-certified plus partner, we consult for HubSpot to fuel the content we create for clients — and ourselves. We’re excited to use the Lansing HUG to share HubSpot’s inbound expertise with marketers across mid-Michigan.





This Lansing HUG is open to all area marketers that want to swap ideas, learn more about inbound marketing, HubSpot, or socialize with others in the industry. We host quarterly networking events in the Lansing area on a variety of topics to help you maximize the effectiveness of your inbound strategy.


Our marketing events will feature a variety of speakers from HubSpot and around the Lansing area covering a wide variety of inbound marketing topics. Our goal is to offer ideas and inspiration you can immediately apply to your ongoing content strategy.


All Lansing HUG networking events are free to attend and include complimentary snacks and beverages — so feel free to stick around after the presentations to munch and mingle with other attendees.



Join us on Thursday, November 2nd at the Creole Event Space in Old Town Lansing for our next HUG. InVerve President Lisa Smith will be unveiling the new topic cluster SEO strategy that will have you rethinking your blog’s structure. For the main event, we are pleased to host Dr. Thomas Hult and Dr. Forrest Morgeson from the MSU Department of Marketing, experts who will be shedding light on the power and metrics of customer satisfaction.

Register Now





HubSpot is a widely-used marketing automation platform that makes managing your content strategy incredibly efficient. All of your marketing tools are housed in one place so you can manage all your ongoing projects with just one click! Marketers today are incredibly busy, so any tool that makes it easier to create quality content and monitor ongoing marketing campaigns is a great choice for marketing firms and clients alike.


Some of our favorite HubSpot features include:


  • Efficient-user friendly interface
  • Top-ranked user support
  • Intuitive web platform
  • SEO view tool
  • Easy-to-read analytics stats
  • Comprehensive social inbox
  • Easy-to-use keyword grader tool
  • Effective lead management and list segmentation


HubSpot allows you to take the guesswork out of your inbound marketing strategy. As a Lansing marketing firm, we’re happy to recommend HubSpot to our clients, and as the Lansing Regional HUG leader we’re excited to use our quarterly meet-ups to help you learn more about this amazing marketing platform.




InVerve is leader of the Lansing Regional HUG (HubSpot User Group), and a gold-certified plus Hubspot partner.  We’re excited to use the Lansing HUG to share HubSpot’s inbound expertise with marketers across mid-Michigan.


With Inbound Marketing, it can be!

Sign up for a free Inbound Marketing Strategy Session and learn how to leverage remarkable content that turns strangers into promoters of your company.


Schedule Your Session Button