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About the Project

Michigan Flyer, the shuttle that takes travelers from Lansing to the Detroit Airport, needed a first mile, last mile service to better serve riders that needed to get to their bus departure location. The service is a micro transit partnership with Via and functions much like an Uber or a Lyft within a limited radius, but with more reliability.

InVerve named and developed the brand identity for Hytch, including a logo and tagline. 

After the first round of logo options, feedback from stakeholders was taken into account and refinements made to arrive at a final solution that was then applied to various tactics to launch the brand.


Hytch Logo
Hytch style guide

Hytch style guide

Hytch logo process

Hytch logo process

Hytch mobile app

Hytch Mobile App