CATA "Dear Rider" Campaign
For this campaign, multiple buses were wrapped with a vintage “postcard” design featuring Lansing-area attractions, which appeared on various routes systemwide. When a rider boarded a postcard-wrapped bus, their ride was free.
Full-Size Buses

"Dear Rider" exterior bus wrap

Planetarium/space interior

River trail interior

Zoo/safari interior

High Caliber Karting interior
Cutaway Buses
The design was adjusted for these smaller buses, which featured a unique set of interior wraps.

Cutaway bus exterior

Lansing Capitol Building Interior

Ingham County Fairgrounds interior
Contest Materials
In addition to rides being free on the wrapped buses, there was also a contest where riders could submit completed puzzles (found on postcards) for a chance to win prizes.

Postcards, each featuring a different puzzle on the back

Sandwich board sign explaining contest

Decal on bus interior explaining the contest

Social posts explaining contest and announcing winners