MSU RIDER AWARENESS
Michigan State University & CATA created a partnership to provide free rides on campus for MSU students. A side effect of this partnership was a surplus in ridership. More students + same number of buses = angry phone calls from parents to MSU & CATA because of capacity limitations. This campaign was an attempt at using humor to help parents understand that the students need to learn how to ride the bus.
Campaign Deliverables:
- Student to Parent video
- Facts about CATA animated video
- Flyer
- Bicycle & Mobile Billboards
- Ad
- Transit Cards
- Magnets
- Social Media Memes
![CATA MSU Ridership Transit Cards CATA MSU Ridership Transit Cards](https://www.invervemarketing.com/hs-fs/hubfs/Portfolio/CATA_MSU-TransitCards-1000.webp?width=1000&height=556&name=CATA_MSU-TransitCards-1000.webp)
CATA MSU Ridership transit cards
![CATA MSU Bike Billboard CATA MSU Bike Billboard](https://www.invervemarketing.com/hs-fs/hubfs/Portfolio/CATA_MSU-BikeBillboard-1000.webp?width=1000&height=556&name=CATA_MSU-BikeBillboard-1000.webp)
Mobile bicycle billboard for CATA MSU student ridership campaign
![CATA MSU Rider Social Media Posts CATA MSU Rider Social Media Posts](https://www.invervemarketing.com/hs-fs/hubfs/CATA_MSU-Rider-Social-1000.webp?width=1000&height=556&name=CATA_MSU-Rider-Social-1000.webp)
CATA MSU ridership social posts
![CATA MSU Rider Flyer CATA MSU Rider Flyer](https://www.invervemarketing.com/hs-fs/hubfs/Portfolio/CATA_MSU-Rider-Flyer-1000.webp?width=1000&height=556&name=CATA_MSU-Rider-Flyer-1000.webp)
MSU ridership informational flyer