Project Goal
The campaign needed to clearly communicate the promotional offer and acquire 500 new customers at a cost of less than $250 per acquisition.
Buyer's Journey
These leads were in the consideration or decision-making stage of their buyer’s journey with choosing a bank to open a new checking account.
Tone & Personality
The tone and personality needed to be professional, approachable and informative.
Geographic Target
Independent Bank is located in the state of Michigan and needed to target a 10+ mile radius from each bank location within the state.
