In crafting the video for Cooley, our approach in design, editing, and the final product was centered on showcasing the potential for impactful and successful careers. By featuring relatable characters and compelling scenes, we illustrated Cooley students excelling in various legal roles—whether leading the charge in judicial reform, offering legal expertise on a news broadcast, facilitating significant business deals, and more.
This video effectively communicates the impressive career paths available to Cooley students. The design and editing were meticulously executed to highlight key aspects of the law school experience, complemented by scenes and narration underscoring Cooley's unique value propositions.
Professor presents to students in lecture hall
Lawyer briefs corporate colleagues in a meeting room
The video is upbeat, fresh, and sophisticated, employing energetic camera language that imparts a high-impact feel to every scene. Visuals are crafted with crisp, true-to-life images, bursting with color and cinematic quality.
The voice adopted is confidently relatable, carrying an inspiring undertone that enriches the narrative. This strategy has shaped the video into a dynamic and engaging visual experience, effectively communicating the desired message.
Woman speaks at protest, standing with conviction before a crowd