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The Approach

This project aimed to create a video effectively communicating Therapy Today's brand, featuring an editable graphic end message tailored for specific audiences. The video shoot produced a primary 60-second video, with a condensed 30-second version extracted from it.

While the name and mission center around therapy today, the reality is that most individuals don't reach out during an imminent crisis. Many have been contemplating connecting with a therapist for a while and discover Therapy Today through reputation, referrals, or online searches. The brand awareness video is crafted to resonate with individuals seeking a positive therapy experience as well.

Client talking with receptionist

Client talking with receptionist

Portfolio_TherapyToday_St4

Therapist taking notes in notebooks

Storyboard

In the creation of the Therapy Today video ad, a storyboard serves as a visual roadmap—a sequence of illustrations mapping out crucial moments in the therapist-client narrative. This pre-production tool is more than a series of images; it's a key element ensuring the video's effectiveness. By offering a clear plan for scenes, camera angles, and actions, the storyboard aligns the creative vision, enhances communication within the production team, and streamlines the filmmaking process. Essentially, it's the guiding hand that transforms the creative concept into a compelling and efficient video ad.

Scene 4 of Storyboard - Therapist a client in conversation

Scene 4 of Storyboard - Therapist a client in conversation

Final shoot scene 4 - Therapist a client in conversation

Final shoot scene 4 - Therapist a client in conversation