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InVerve's Strategic Process

We're big into developing and following processes that work. Here's our proven approach.

Research is common for more complex campaigns. Projects vary in size and scope so it may not be applicable for all projects. Here are examples of research channels we may recommend depending on the project:

  • - Debrief with the transit agency staff, stakeholders, Board of Directors.
  • - Review available research and/or data.
  • - Recommend new research, data collection, surveys, or polls of applicable or requested.
  • - Interviews with personas or riders.

We will work first to develop and gain approval on a creative brief. This will be a complete project plan that documents KPIs, objectives, target audiences, tone, branding, and tactics to identify and meet project goals. It is a document that changes as complexity is added throughout the project. Once the brief is confirmed the deliverables are put in motion in our project management software, Teamwork, with detailed tasks, staff assignments, deadlines, milestones, and budget parameters.

InVerve executes projects with our clients in an ongoing coordinated timeline of predetermined work sessions, approvals, and final sign offs. Our project management software, TeamWork, makes collaboration as easy as replying to an email. All communication is logged in the software so that nothing falls through the cracks. The software also ensures that all tactics are listed and managed in the allotted time and budget.

We will discuss measurement tactics as part of our initial project kick off sessions. A few examples may include:

  • - Increase in ridership.
  • - Social media analytics.
  • - Website analytics.
  • - Customer Satisfaction Scores.
  • - Complete a new logo with a style guide.

Each project will have meetings and checkpoints established for evaluation and reporting.


Project Scope & Management

InVerve has developed resources and templates so that your project team can prepare for the best project outcomes.

  • Creative brief template
  • Project brief template
  • Campaign intake template
  • Capabilities brochure
  • Transit inspiration deck

To download copies of these documents, please fill out the form.