As a HubSpot gold partner and having many HubSpot clients ourselves, we want to give our clients a heads up on all the new updates HubSpot has rolled out during the month of June:

Social media use for C-suite dwellers can be tough, kind of a “can’t live with it, can’t live without it,” conundrum. According to a 2016 report from Domo and CEO.com, which looked at social media profiles of every CEO on the Fortune 500® list on the six top social media networks, “60 percent had no social media presence at all.” While some CEOs may feel that statistic vindicates their own lack of social media use, here are two great reasons to make social media work for you — albeit with care and consideration.

My name is Kyndal Hayes, and I was awarded the amazing opportunity to work as an intern at InVerve Marketing & Web. I started my internship as I began my last semester as a graduating senior at Michigan State University, with a degree in Marketing.

We all have grown to ❤️ and use emojis in our everyday life. Which is why a lot of brands and marketers have begun to use them in email marketing. Just like in messaging formats, emojis are used to replace words and express emotions. They add a little humor and jazz to any conversation or text. Why type out all that text when you can use an emoji to sum it all up? And that’s all brands aim to do: capture attention with simple yet catchy content.

Creating social media with enough value to share might seem complicated, but it’s not that hard to do if you have some excellent ideas. After taking a look around some of the most shared posts of 2017, several things became apparent. Here’s a rundown to get you going.

Instagram is becoming more and more popular not only for users, but for businesses as well. It offers a different way to connect with potential customers that sets it apart from other social media outlets. The user-friendly app allows your audience to engage with your business, products, and to get to know the human side of your brand. But how do you get beyond the pretty colors to form a strategy that speaks to your persona and shows off your style? 

Social media, like everything, is in a constant state of flux, and so are the people who use it. As platforms evolve to expand their reach and serve the needs of users, the public across generations is choosing favorites, further shaping how we should be using social media for marketing.

Moving through your website, whether it’s on a tablet or desktop, should be as smooth as floatin' on a cloud. Ensuring that the user experience (UX) on your site is pleasant and seamless is just as important as the content you put on it. Responsive and adaptive are two concepts that are crucial in web design. It can be difficult to differentiate between the two, as they are often conflated and confused together to mean make my site look good on all the devices. While it's true that responsive and adaptive design techniques have that goal in common, the two concepts go about it in different ways.