Writing content for the web is about far more than just sharing your best advice in text form; it's about cutting through the noise of the rest of the endless web content to make sure you're reaching and engaging the right audience.  

 

Start by setting goals and identifying your ideal customer, and keep that in mind throughout the writing process. Who are you trying to attract? Which call-to-action should readers follow after interacting with a piece of content you’ve shared? Knowing the answers to these questions will help drive conversions and lay the groundwork for success.

 

No, this isn’t a blog post about kitchen gadgets, but it might sound like it. Funnels. Flywheels. A veritable kitchen sink of digital marketing tactics.

 

Working remotely for the first time can be a scary prospect. And yet, the world has changed. So, how can you continue to help your customers stay connected to your team? Many people are turning to video conferencing tools, like Zoom, which we've been using for years here at InVerve.

 

Wouldn’t it be great if all your customers were your best customers? No matter what industry you’re in, you probably have those potential clients and customers that your sales team loves to sell to and others that are … much harder for your sales team to see eye-to-eye with. By creating an ideal client profile, you can identify the type of person who tends to buy and be satisfied with your product.

 

From Hemingway to every other self help book ever written, there's a recurring theme of the value of listening. As marketers, we can get too focused on the messages that we are trying to put out into the market, but the reality is that messaging isn't a one-way street anymore: brands grow and thrive because of advocates and evangelists (not static outbound messaging), consumers demand transparency and expect change to follow feedback. We need to get back to the basics of communication and listen to the feedback, the criticism, the jokes, and the trends. What we call social media listening is the process of hearing what is being said and responding to it, from replying to a tweet to rolling out a new app. 

 

If you’re in a state of website-envy, it might be time to look at your marketing strategy.

 

Your website is the greatest tool your small business can use to increase leads, sales and loyal customers in today’s tech-savvy world. But if you aren’t incorporating the inbound methodology into your web marketing strategy, you aren’t using this money-making tool effectively. 

 

 

Google Analytics is one of the best tools to use when analyzing your website traffic. It provides in depth data on your viewers and allows you to make sure your pages are performing optimally. The tool has a lot of capabilities; we’ve provided a brief description on how to use Google Analytics to track and report website traffic.

 

 

BREAKING: Facebook Business, the marketing and advertisement creation platform for ads on Facebook, has just announced that they will now be offering Split Testing in ads, apart from the traditional A/B testing that has been important for marketers in the past to understand which of their ads perform best.