What is Marketing Technology?

Marketing Technology, or MarTech for short, is defined as the tools and technologies marketers use to make their jobs—and lives— simpler. MarTech can help any kind of business run better by improving the marketing team’s effectiveness, strategies and activities. MarTech does this through automation, e-commerce and connectivity, to name a few. Marketing tools have developed alongside the changes in today’s technology to help businesses of all sizes market their products and services better.

HubSpot’s Marketing Starter Hub is opening new doors for businesses with small budgets eager to get started gaining leads with inbound marketing. HubSpot is a marketing software company that provides contact relationship management (CRM), marketing, sales, and customer service software to companies of a range of sizes.  They also provide training and resources on inbound marketing. The inbound approach is a marketing that aims to help potential customers find your business in the places they are searching by creating helpful and human content rather than interrupting their day with invasive ads and cold calls. HubSpot’s all in one solutions make it easy to keep your entire marketing and sales operation going without redundant busywork or anything slipping through the cracks. These solutions are also scalable and are designed to grow with your business.

As a HubSpot gold partner and having many HubSpot clients ourselves, we want to give our clients a heads up on all the new updates HubSpot has rolled out during the month of June:

HubSpot is life for us at InVerve. As a Gold-Certified HubSpot Partner, we are fluent in contact properties and can spend hours knee-deep in a complex workflow. As our marketing automation software of choice, HubSpot gives us a rich set of tools that we use in collaboration with our clients to improve web presence, attract and nurture leads, and close customers. It’s sort of hard to pick our favorite HubSpot features when we rely on so many every day, but we gave it a shot. Here’s our list of our five favorite features this second.