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Posted by Lisa Smith on Jun 15, 2021 2:00:00 PM



Whether you need a simple website refresh or a complete redesign, these tips can boost your ROI


You already know a strong website and digital strategy is essential to growing your business, but how well is your website actually performing? How does it rank against your competitors? What improvements should be made to help you market and grow better?


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Website Redesign Project Plan: Maintain Consistency

Posted by Lisa Smith on Mar 23, 2017 9:51:46 AM



There’s no denying it; consumers judge a brand by its advertising, a book by its cover, and a website by its design. A Consumer Web Watch study concluded that consumers “judge on aesthetics” when it comes to websites. It’s why web designers focus their efforts on making sure the sites they design are pleasing to the eye and make the right first impression.


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Web Content Accessibility Guidelines 2.0: Making Your Site ADA Compliant for Level A

Posted by Lisa Smith on Mar 1, 2017 2:25:34 PM



The U.S. Department of Justice (DOJ) has set the implementation of the Americans with Disabilities Act (ADA) Web Content Accessibility Guidelines (WCAG) 2.0 to go into effect in 2018. With less than a year left until the enforcement begins, businesses are looking at ways to make their sites WCAG website compliant. If you’re already planning to update your existing website — or build a new one — be sure that these guidelines are implemented in the design.


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Website Redesign Project Plan: XML Sitemaps

Posted by Lisa Smith on Nov 9, 2016 11:00:00 AM



Imagine you are visiting a new city and  want to know the best places to eat so you pull up Google maps and type “restaurants” in the search box.  Nothing comes up. So you try “food”, then “fast food”, then “I’m hungry find me a place to eat!” None of these work. You try the “explore food & drinks near you” option and your map returns an “I have no clue where you are” message. Hmmmm.


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