Lisa Smith

Recent Posts

8 Ways To Boost Success with OnLine ZOOM Meetings

Posted by Lisa Smith on Mar 18, 2020 3:27:20 PM

Working remotely for the first time can be a scary prospect. And yet, the world has changed. So, how can you continue to help your customers stay connected to your team? Many people are turning to video conferencing tools, like Zoom, which we've been using for years here at InVerve.

Read More

Five Ways to Boost Organic SEO in 2020

Posted by Lisa Smith on Mar 6, 2020 8:30:00 AM

Blog Header boost organic seo-01

 

The only constant in life is change.

 

This is especially true if you work in SEO, search engine optimization. Google, Yahoo and all other search engines change their algorithms frequently, and your resulting strategies also will change.

Read More

Marketing Technology for Small Business

Posted by Lisa Smith on Jun 19, 2019 9:15:53 AM

What is Marketing Technology?

Martech EcosystemMarketing Technology, or MarTech for short, is defined as the tools and technologies marketers use to make their jobs—and lives— simpler. MarTech can help any kind of business run better by improving the marketing team’s effectiveness, strategies and activities. MarTech does this through automation, e-commerce and connectivity, to name a few. Marketing tools have developed alongside the changes in today’s technology to help businesses of all sizes market their products and services better.

Read More

Talking to Your Boss About Your Digital Marketing Budget

Posted by Lisa Smith on Feb 26, 2019 9:06:00 AM

BlogMasthead_TalkingToYourBosAboutYourDigitalMarketingBudget
 


Asking for more budget dollars is about as popular as asking for a raise; nobody wants to be the messenger, but everyone wants to be the recipient. Regardless, when you need that budget increase, you’re going to have to ask. The key lies in doing your homework and presenting your argument well. Here are five steps to guide you in building your case for a digital marketing budget increase.

 

Read More

Connecting with Digital Marketers: What You Can Expect from a HubSpot User Group

Posted by Lisa Smith on Feb 21, 2019 4:02:21 PM

BlogMasthead_WhatToExpectAtAHUG 

A HubSpot User Group (HUG) is a local community of business friends and acquaintances who share a desire to organize and escalate their marketing efforts using HubSpot. If you’re a HubSpot user, joining a HUG will expose you to new HubSpot resources and how to put them to work for you. For newbies, spending time with more experienced HubSpot users is an invaluable tool for getting tips, lessons learned and more from those already in the trenches. If you aren’t sure whether a HUG might be worthwhile, consider these reasons to join in!

Read More