Picture this: You’re sitting at the doctor’s office, patiently waiting to be seen. After an hour, you need a pick-me-up so you pull out your phone and head to Buzzfeed. Lucky for you, there’s a list of the most Instagram-worthy travel destinations. And just a day prior, you told your partner you had to get out of town for a week.
Hoping to travel to one of these newly-found destinations, you copy the URL and paste it into your Facebook Messenger. Off it goes to do your convincing for you (you hope). Guess what? Your action just became a part of “dark social."