Maintaining Employee Morale While Fueling Innovation

Posted by Lisa Smith on Aug 4, 2017 9:05:00 AM

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If you’re anything like the ‘old’ me, you spend too much time stressing about work you haven’t finished, and not enough time feeling satisfied about what you have accomplished. In a perfect world, I’d come to work each day with a surplus of innovative ideas and bring each one to fruition by 5 o’clock. But emails are endless, meetings are necessary and delays are just an inevitable part of business. Which is why, despite my best efforts, I still haven’t figured out how to squeeze 40 hours of work into an eight-hour workday. 

 

What I have learned, (thanks to an awesome boss and a few thought-changing exercises) is how to use those feelings of angst and defeat to generate groundbreaking ideas and fuel strategies that I know my team can accomplish.

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How Are They Getting Leads With Their Website? Oh, It’s Inbound Marketing

Posted by Lisa Smith on Aug 1, 2017 9:05:00 AM

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If you’re in a state of website-envy, it might be time to look at your marketing strategy.

 

Your website is the greatest tool your small business can use to increase leads, sales and loyal customers in today’s tech-savvy world. But if you aren’t incorporating the inbound methodology into your web marketing strategy, you aren’t using this money-making tool effectively. 

 

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The State of Inbound Marketing in 2017: Insights for Your Strategy

Posted by Lisa Smith on May 16, 2017 9:53:59 AM

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HubSpot, an inbound marketing leader and partner of InVerve, produces a State of Inbound report each year. The report outlines the priorities, activities, and challenges of the world's inbound marketers. This year’s report didn’t disappoint.

 

With over 6,000 respondents, see what today’s senior executives, managers, and other inbound aficionados think about the inbound marketing journey. With statistics to back it all up, it’s time to unpack the data in this year’s State of Inbound Marketing report.

 

FYI…You can download the entire report here. Heck, you can even compare it to last year’s State of Inbound report.

 

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New Facebook Ads Feature: Split Testing

Posted by Lisa Smith on Mar 17, 2017 2:42:26 PM

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BREAKING: Facebook Business, the marketing and advertisement creation platform for ads on Facebook, has just announced that they will now be offering Split Testing in ads, apart from the traditional A/B testing that has been important for marketers in the past to understand which of their ads perform best.

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Using Live Video for Business

Posted by Lisa Smith on Mar 10, 2017 11:10:00 AM

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In 1951, the first live televised broadcast took place when former U.S. President Truman spoke at the Japanese Peace Treaty Conference in California. The world has come a long way since then; many things have come and gone, but live video has remained steady as a popular mode of mass communication and source of entertainment.

 

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The Inbound Marketer's Dictionary

Posted by Lisa Smith on Feb 15, 2017 11:47:14 AM

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Have you ever been immersed in an interesting conversation one minute, only to find yourself lost in a sea of technological jargon the next?

 

Our inbound marketing team throws around a myriad of terms and abbreviations throughout our work week — but such terminology could be confusing to business professionals unfamiliar with the industry and our agency.

 

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Get a head-start on voice search optimization

Posted by Lisa Smith on Feb 1, 2017 9:05:00 AM

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What makes search engine optimization (SEO) so fascinating? At InVerve, we love it because the process is constantly evolving. As the world continues its pattern of technological innovation, people regularly change how they consume information.

 

Google CEO Sundar Pichai claims that 20 percent of queries on its mobile app and Android devices are voice searches. This percentage is only expected to grow; comScore predicts that 50 percent of all searches are going to be voice searches by 2020.

 

You get the point. Voice search is the next “big thing.”

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