Being Michigan’s Capital City, Lansing has plenty of events going on. If you’re looking for something to do on the weekends this March, take a moment to scroll through this quick list of upcoming events.

Keyword popularity research is an imperative part of search engine optimization. Keywords are the lifeblood of inbound marketing content. With an endless amount of content on the internet, keywords help you sift through all the clutter so you can be seen. By targeting specific personas, you can cater your content to them by learning about the keywords they use so your content will appear at the top of their searches.

Twitter is employing a social media algorithm for the first time in the platform’s history, and people are not thrilled. This means that instead of tweets appearing in reverse-chronological order, an algorithm will be used to boosts posts that are considered more relevant to the reader.

Facebook, Twitter, Snapchat, Instagram, LinkedIn, Pinterest. What do all of these have in common? They’re tools you can leverage to build your company’s brand. The concept of social media was first introduced in 1997 when Six Degrees was launched. This platform allowed people to upload a profile and add friends – built on the idea that every person in the world could connect by only six degrees of separation.

Marketing best practices are consistently shifting toward personalized content as a way to boost conversion rates. In today’s digital world, we’re exposed to thousands of advertising messages from banner ads to press releases every day. The key to standing out in this endless sea of digital advertising is creating content that appeals to your readers’ emotions.

Content marketing with HubSpot is incredibly efficient. Busy marketing firms don’t have the time to hunt down reports from a dozen different websites, and businesses would rather spend their time running their business instead of marketing it. HubSpot has taken both of these viewpoints into account without sacrificing the functionality that gets you the marketing results you need. That’s what makes this a great platform for marketers and clients alike.

When it comes to inbound marketing, there are many different types of content to leverage—the tricky question is, which content marketing examples should you use? All these choices can make things pretty stressful. What should you use? When should you use it? How long should it be? What should result from a visitor viewing it? To get rid of this confusion, we’ve created a quick guide sharing content marketing examples.

The web design best practices for calls-to-action aren’t just about making a good-looking button. A great deal of psychology is involved in developing a link between your call-to-action and the content offer that lies behind it. All of the elements on your page need to work together to point readers toward that button so you can keep moving them down the sales funnel.