What to Expect from a Website Redesign

Posted by Lisa Smith on Jun 14, 2022 10:15:00 AM

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IS THE WOW IN YOUR WEBSITE?

Your website was created to be your company’s best and most useful digital asset. When it was born, you made a fuss over it. You trained it to generate leads, promote your brand, and act as your virtual storefront. Now that it’s gotten older, though, it may be looking and acting tired, slacking off instead of keeping up with current trends.

 

The truth is, as your business and technology continue to evolve, your website might start to look dated. And, just as you invest in your company’s human assets, the time and attention you devote to nurturing your site can mean the difference between a website that works and one that wows.

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TOP TEN TIPS TO GET A WEBSITE THAT DELIVERS

Posted by Lisa Smith on Jun 15, 2021 2:00:00 PM

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Whether you need a simple website refresh or a complete redesign, these tips can boost your ROI

 

You already know a strong website and digital strategy is essential to growing your business, but how well is your website actually performing? How does it rank against your competitors? What improvements should be made to help you market and grow better?

 

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WEBSITE REDESIGN VS. REFRESH: WHICH DO I NEED?

Posted by Lisa Smith on Sep 10, 2020 8:13:00 AM

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A website is like a house. If you don’t have one, you need one. Whether you buy or build, a house fulfills Maslow’s hierarchy of needs; warmth, rest, security, safety.

 

If you have a house, it’s most likely going to need to be updated at some point. Sometimes it just needs a fresh coat of paint here and there, but sometimes it’s going to need a complete overhaul, especially if it’s not meeting the needs mentioned above.

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Website Redesign Project Plan: Maintain Consistency

Posted by Lisa Smith on Mar 23, 2017 9:51:46 AM

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There’s no denying it; consumers judge a brand by its advertising, a book by its cover, and a website by its design. A Consumer Web Watch study concluded that consumers “judge on aesthetics” when it comes to websites. It’s why web designers focus their efforts on making sure the sites they design are pleasing to the eye and make the right first impression.

 

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Website Redesign Project Plan: The First Impression

Posted by Lisa Smith on Nov 23, 2016 11:00:00 AM

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Design or Credibility – which one is more important to you when you are working on a website redesign project plan?


If you answered credibility, you are in the majority — and according to a study from Stanford University, you are not telling the truth.

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Helpful STEPS to Optimizing Your Website Redesign

Posted by Lisa Smith on May 19, 2016 3:27:00 PM

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The steps to optimizing your website redesign involve strategy that is geared toward reducing the level of risk to your already-existing organic search engine rankings and profits. If the redesign project is not constructed in a manner that is SEO-friendly, the redesign can result in an unforeseen drop in site traffic and rankings. Taking these key factors into consideration during the redesign process will drastically reduce those risks.

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