A website is like a house. If you don’t have one, you need one. Whether you buy or build, a house fulfills Maslow’s hierarchy of needs; warmth, rest, security, safety.

If you have a house, it’s most likely going to need to be updated at some point. Sometimes it just needs a fresh coat of paint here and there, but sometimes it’s going to need a complete overhaul, especially if it’s not meeting the needs mentioned above.

Design or Credibility – which one is more important to you when you are working on a website redesign project plan?

If you answered credibility, you are in the majority — and according to a study from Stanford University, you are not telling the truth.

The steps to optimizing your website redesign involve strategy that is geared toward reducing the level of risk to your already-existing organic search engine rankings and profits. If the redesign project is not constructed in a manner that is SEO-friendly, the redesign can result in an unforeseen drop in site traffic and rankings. Taking these key factors into consideration during the redesign process will drastically reduce those risks.