4 Stakeholders Who Should be in Your Decision Making Group When Building a New Website

Posted by Lisa Smith on May 3, 2016 8:17:00 AM



Even in the most urgent cases, building a new website should never occur in isolation. While making all key decisions on your own will undoubtedly speed up the time to your new internet presence, it can also lead to trouble down the road. In addition, involving other individuals or departments within your organization will mean multiple viewpoints, which in turn generally leads to a better finished product. So without further ado, here are 4 stakeholders that should be in your decision making group when you build a new website.


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Website Redesign Checklist: What You Need to Know

Posted by Lisa Smith on Apr 25, 2016 8:31:00 AM



You've taken stock of your online presence, and you realize that you need a total website overhaul. In this blog post, we're going to go over a complete website redesign checklist -- and some of the many questions we'll be attempting to answer about your website redesign project plan include, but are certainly not limited to, the following: when is it time to hire a professional to redesign your website? Do you need to optimize your website for SEO? And what are some of the best practices, tips, and tricks for website redesign...and what do you need to avoid?


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Are Title Tags Still the Most Important Thing You Should Do for Good SEO?

Posted by Lisa Smith on Feb 22, 2016 9:02:00 AM



Every web page needs a label. Telling both human visitors and search engines what the main topic of each page on your business website is done through the use of a 50- to 60-character title tag.


Title tags are part of what are known as meta tags, and originally these tags were used to tell search engines about the website. The most popular meta tags were the title tag, the meta description and keywords. The problem? People tried to use these tags to "game" the system by stuffing them full of keywords and terms.


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What Are the Best Website Platforms: HubSpot vs. Drupal

Posted by Lisa Smith on Jan 22, 2016 11:02:08 AM



The best website platforms give you a great user experience, top-rated security, room for customization, SEO management, responsive web options, and easy scalability, all at a great price. That’s not much to ask, right? Many of these factors are easily comparable, but “a great user experience” is thoroughly subjective. Consider the web design experience that’s going to make you comfortable, not the platform that’s simply the most cost-effective.

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How to Solve the Biggest Problems with Web Development

Posted by Lisa Smith on Oct 14, 2015 8:55:52 PM



Developing a website is a lot of work for both the web development company and the client. Making a website takes hours of planning, creating, editing, revising, and developing. As with any project of such a large scope, challenges will arise along the way. Pre-planning with your web development company can help you avoid running into some of these issues. Other problems are unanticipated; you might be trying to solve them a few days before launch. The keys to solving the biggest problems with web development can be found in your communication strategies and in the hands of your web development team. A two-way street of communication should be taking place at all times to ensure goals are shared and objectives are understood.


Looking to solve the biggest problems with web development? Here’s a good start:


Define the requirements. Communicate with your web development company what you are looking to achieve with your website. Be as specific as possible: Do you need a search option? Administrator login? Integrations? A mobile version? Share every possible detail with the company developing your website so that when it’s time to launch, they know exactly how the website should look and function.

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7 Things Your Competitors Can Teach You About Web Design

Posted by Lisa Smith on Oct 14, 2015 8:55:38 PM


Sizing up your competition can play an important role in developing or redesigning your own website.


Your website is often the first interaction a potential customer has with your business, so a deep dive into how your competition is greeting and nurturing their own site visitors will tell you a good deal about their company and strategy, as well as the customers they’re pursuing.


Identify the top-tier competitors in your industry and plan a thorough exploration of each of their websites.

As you conduct your research, note similarities and differences between your site and theirs.


Now, ask yourself these KEY questions:

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