Optimizing Your Website for Search

Posted by Lisa Smith on Sep 14, 2016 11:00:00 AM




Think back to a time when you desperately needed to know something — George Clooney’s net worth, for example, or how to make pesto. Wasn’t it just this morning that you wanted to compare safety ratings for SUVs or check the current exchange rate for Canadian dollars? The point is, when you need to know something, chances are you do what everybody does: You type a word or phrase — “pesto recipe,” for example — into a search engine like Google or Bing.  

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Five Pro Tips to Drive Web Traffic, From HubSpot's Jeffrey Vocell

Posted by Lisa Smith on Aug 19, 2016 3:00:00 PM


InVerve Marketing & Web recently had the privilege of hosting HubSpot’s Principal Product Marketing Manager, Jeffrey Vocell for an evening of results-oriented inbound marketing chatter. Speaking to the Lansing Regional HubSpot User Group (HUG), Jeffrey outlined in detail many tips to help drive traffic to your website – from enticing Calls-to-Action and quality content, to website security and proper keyword researchBut, we thought he might have a few more secrets in that genius-inbound-marketing-brain of his, so we sat him down to delve a little deeper. We wanted to zero-in on the tips that Jeffrey found most successful. So we asked, “If you had to choose, what would be the five most important tips to drive users to a website?” Here’s what he had to say:

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Mobile Web Design: You Won’t Need an App for That

Posted by Lisa Smith on Jun 28, 2016 3:17:36 PM

Mobile Web Design


Before we get into the topic of mobile web design, allow us to present three intriguing tidbits of trivia you may appreciate. 


Trivia item #1: 

Between 2008—the year Apple opened its online app store—and 2014, smartphone users downloaded 75 billion apps. Take a moment to visualize 75 billion. If apps were pennies, for example, 75 billion of them, laid out like a carpet, would cover the island of Manhattan.


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Helpful STEPS to Optimizing Your Website Redesign

Posted by Lisa Smith on May 19, 2016 3:27:00 PM



The steps to optimizing your website redesign involve strategy that is geared toward reducing the level of risk to your already-existing organic search engine rankings and profits. If the redesign project is not constructed in a manner that is SEO-friendly, the redesign can result in an unforeseen drop in site traffic and rankings. Taking these key factors into consideration during the redesign process will drastically reduce those risks.

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Determining The Variables In Your Website Redesign Cost

Posted by Lisa Smith on May 11, 2016 4:34:00 PM



The best things in life are free! Unfortunately, unless you can lay claim to coding and design skills, that statement is not true for websites, even - and especially - the best of them. If you are looking to update your digital presence, chances are you need to make sure that the project fits within your budget. Your website redesign cost, in other words, is a crucial consideration.

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4 Stakeholders Who Should be in Your Decision Making Group When Building a New Website

Posted by Lisa Smith on May 3, 2016 8:17:00 AM



Even in the most urgent cases, building a new website should never occur in isolation. While making all key decisions on your own will undoubtedly speed up the time to your new internet presence, it can also lead to trouble down the road. In addition, involving other individuals or departments within your organization will mean multiple viewpoints, which in turn generally leads to a better finished product. So without further ado, here are 4 stakeholders that should be in your decision making group when you build a new website.


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