Website Redesign Project Plan: Maintain Consistency

Posted by Lisa Smith on Mar 23, 2017 9:51:46 AM



There’s no denying it; consumers judge a brand by its advertising, a book by its cover, and a website by its design. A Consumer Web Watch study concluded that consumers “judge on aesthetics” when it comes to websites. It’s why web designers focus their efforts on making sure the sites they design are pleasing to the eye and make the right first impression.


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Web Content Accessibility Guidelines 2.0: Making Your Site ADA Compliant for Level A

Posted by Lisa Smith on Mar 1, 2017 2:25:34 PM



The U.S. Department of Justice (DOJ) has set the implementation of the Americans with Disabilities Act (ADA) Web Content Accessibility Guidelines (WCAG) 2.0 to go into effect in 2018. With less than a year left until the enforcement begins, businesses are looking at ways to make their sites WCAG website compliant. If you’re already planning to update your existing website — or build a new one — be sure that these guidelines are implemented in the design.


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Nasdaq Chooses Drupal 8

Posted by Lisa Smith on Dec 14, 2016 11:00:00 AM



And just like that, over 3,000 of the largest companies in the world are now eligible to start using Drupal 8 for their Investor Relations websites starting in January 2017.


Nasdaq Corporate Solutions – the sector of Nasdaq that develops, hosts, and maintains Investor Relations websites for more than 4,000 companies – has recently announced that Drupal 8 will be the base for the next generation of Investor Relations website platforms.

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Website Redesign Project Plan: Navigation and Accessibility

Posted by Lisa Smith on Nov 30, 2016 1:40:00 PM



Ever wonder what should be the most important element in your website redesign? Well, let’s see if you can figure it out by answering a few questions.


How many times have you browsed a website only to find that you couldn’t find what you were looking for? Have you ever logged on to a site on your mobile device and discovered that it wouldn’t display properly? Have you ever had to search for the search box?


You can probably guess where we’re going with this. That’s right navigation and accessibility.

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Website Redesign Project Plan: The First Impression

Posted by Lisa Smith on Nov 23, 2016 11:00:00 AM


Design or Credibility – which one is more important to you when you are working on a website redesign project plan?

If you answered credibility, you are in the majority — and according to a study from Stanford University, you are not telling the truth.

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Website Redesign Project Plan: Redirects and Errors

Posted by Lisa Smith on Nov 16, 2016 11:00:00 AM



It seems like we’re always on the move. We move to new homes, to new cities, to new jobs — someday we might even move to a new planet! Whatever the situation, most of us do our best to ensure that others can easily find us after we’ve moved. We send out cards via the postal service, update our job on our social media platforms, and if we packed our bags and headed to Mars I’m sure we would send out an interplanetary alert — or at least shout it from the roof tops.

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Website Redesign Project Plan: XML Sitemaps

Posted by Lisa Smith on Nov 9, 2016 11:00:00 AM



Imagine you are visiting a new city and  want to know the best places to eat so you pull up Google maps and type “restaurants” in the search box.  Nothing comes up. So you try “food”, then “fast food”, then “I’m hungry find me a place to eat!” None of these work. You try the “explore food & drinks near you” option and your map returns an “I have no clue where you are” message. Hmmmm.


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Website Redesign Project Plan: 8 On-Page SEO Tips and Tricks

Posted by Lisa Smith on Oct 19, 2016 11:02:00 AM


After working a long day at the office, isn’t it nice to come back to a clean, beautiful home that houses a perfect family, with dinner on the table and a loyal pet at your feet?


In a perfect world, sure. But, I think we all know the reality. After work, you go to pick up one child from practice, then another child from rehearsal — only to discover that the “rehearsal” was actually the main performance. You apologize, then scramble to find a fast food venue that satisfies everyone. But (whoops), you forgot to get gas and now your car is puttering as you finally pull into your driveway at 9 p.m. And the madness of everyday life will start again tomorrow…with an empty gas tank.

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