Just 25 years ago, you could grow a business with positive word-of-mouth, great customer service, and referrals from loyal customers. The jury was still out on the internet, your customers didn’t shop online (remember when Jeff Bezos was mocked for trying to sell books online?), and social media didn’t even exist yet.
It’s a different world now; like it or not, digital has taken over. Cultivating a solid online presence and engaging strongly with current and prospective customers is key to building and maintaining a successful business in the digital world.