If you’re in a state of website-envy, it might be time to look at your marketing strategy.

Your website is the greatest tool your small business can use to increase leads, sales and loyal customers in today’s tech-savvy world. But if you aren’t incorporating the inbound methodology into your web marketing strategy, you aren’t using this money-making tool effectively. 

Ringing in the New Year, 2017 has a lot to offer in the world of marketing. 2016 was great, don’t get us wrong. It brought us enhanced visuals, real-time social media, and a new world of mobile experiences (see the 5 hottest marketing trends 2016 had to offer).

But now technology is a year older, a year wiser, and it’s rapidly changing. Marketers have never had so many channels, technologies, and products at their disposal to leverage their overarching strategies. We came up with our list of the hottest marketing trends on the 2017 horizon.

Here’s the age-old question: What is the difference between digital and inbound marketing?  Well, maybe it can’t be an age-old question when neither digital nor inbound are older than a recent college graduate.

Surprisingly, a cone is a great way to differentiate the two.  A cone is a simple shape, but it comes in handy for this comparison. A cheerleader’s megaphone, for example, is used to shout messages for everyone to hear. In a nutshell, that’s digital marketing.