Get a head-start on voice search optimization

Posted by Lisa Smith on Feb 1, 2017 9:05:00 AM



What makes search engine optimization (SEO) so fascinating? At InVerve, we love it because the process is constantly evolving. As the world continues its pattern of technological innovation, people regularly change how they consume information.


Google CEO Sundar Pichai claims that 20 percent of queries on its mobile app and Android devices are voice searches. This percentage is only expected to grow; comScore predicts that 50 percent of all searches are going to be voice searches by 2020.


You get the point. Voice search is the next “big thing.”

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Dark Social: What It Is and Why It Matters

Posted by Lisa Smith on Jan 9, 2017 11:05:00 AM


Picture this: You’re sitting at the doctor’s office, patiently waiting to be seen. After an hour, you need a pick-me-up so you pull out your phone and head to Buzzfeed. Lucky for you, there’s a list of the most Instagram-worthy travel destinations. And just a day prior, you told your partner you had to get out of town for a week.


Hoping to travel to one of these newly-found destinations, you copy the URL and paste it into your Facebook Messenger. Off it goes to do your convincing for you (you hope). Guess what? Your action just became a part of “dark social."


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2017 Marketing Trends to Tackle

Posted by Lisa Smith on Jan 6, 2017 11:11:18 AM


Ringing in the New Year, 2017 has a lot to offer in the world of marketing. 2016 was great, don’t get us wrong. It brought us enhanced visuals, real-time social media, and a new world of mobile experiences (see the 5 hottest marketing trends 2016 had to offer).


But now technology is a year older, a year wiser, and it’s rapidly changing. Marketers have never had so many channels, technologies, and products at their disposal to leverage their overarching strategies. We came up with our list of the hottest marketing trends on the 2017 horizon.

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Why Inbound Marketing is Different Than Digital Marketing

Posted by Lisa Smith on Nov 11, 2016 11:00:00 AM

Inbound marketing vs digital marketing


Here’s the age-old question: What is the difference between digital and inbound marketing?  Well, maybe it can’t be an age-old question when neither digital nor inbound are older than a recent college graduate.


Surprisingly, a cone is a great way to differentiate the two.  A cone is a simple shape, but it comes in handy for this comparison. A cheerleader’s megaphone, for example, is used to shout messages for everyone to hear. In a nutshell, that’s digital marketing.

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Graphic Design for your Inbound Marketing Strategy

Posted by Fran Russell on Nov 7, 2016 11:47:27 AM



Have you ever come up with an ingenious food combination that most people wouldn’t think could possibly be good? Like the classic potato chips-in-sandwich union? Or the broccoli and Cheetos bowl? Don’t forget the Sriracha and peanut butter burger (we’re very serious).


Just like these unique combinations, graphic design and marketing are two very distinct disciplines — which together can create something magical (like a grilled ham and Doritos sandwich).


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Common Misconceptions of Inbound Marketing

Posted by Lisa Smith on Nov 4, 2016 11:00:00 AM



Do you know what these three statements have in common?
Napoleon was short.
Bulls hate the color red.
Wait thirty minutes after eating before swimming.


That’s right, they’re all common misconceptions that have been circulating for decades. If you want the facts (and we’re big on facts), Napoleon was taller than the average French man of his time at a whopping 5’7”, bulls are colorblind, and eating before swimming does not increase your risk of cramping up in the water.


People get carried away with misconceptions. After all, if you read it on the internet it must be true, right?


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Go (Ever)green: Repurpose Your Old Content

Posted by Lisa Smith on Oct 21, 2016 11:00:00 AM



What are your top three favorite movies? Books? Top three favorite foods?


You might be thinking that it’s hard to narrow those things down into such a short list. Well, we’re not sure we could pick movies, books, or food either—but what we can narrow down our list of favorite content—and we’ve created a lot it!

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New Facebook Instant Video Feature, Explained

Posted by Lisa Smith on Oct 14, 2016 11:15:00 AM


Ever needed a friend’s opinion on which shirt to buy? Maybe you want to see their reaction to one of your witty comments? Well, now there’s (another) way to video message your friends—and this time, it’s even simpler. Facebook launched a visually-focused feature that they say will bring life and authenticity to your text conversations—through seamless instant video.

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