By The Numbers: The State of Inbound Marketing

Posted by Lisa Smith on Sep 12, 2016 11:10:30 AM




Are you well-versed in the latest that inbound marketing has to offer and want to make sure that you don’t miss anything? Or, if you are unfamiliar with inbound, would you like to know more in order to decide if its right for you?

Either way, you’re in luck.


Each year, HubSpot —  a leader in inbound marketing software — produces a report on the State of Inbound which details the activities, priorities, and challenges of marketing and sales personnel from around the world.

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Smarketing: What it is and how to make it work for your company

Posted by Lisa Smith on Jul 5, 2016 2:50:11 PM



Like peanut-butter and jelly, burgers and fries, and sales and marketing – some things are just meant to go together. Wait… sales and marketing? Yes! Sales and marketing are the ultimate power couple combo for business. And, like Brangelina, they even have their own power couple name – “Smarketing”.


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Five of the Hottest Marketing Trends in 2016

Posted by Lisa Smith on Jun 22, 2016 10:26:38 AM



Not only is marketing in the digital age a completely different ballgame than what many are used to — the game is constantly changing. Keeping up with today’s marketing trends can sometimes feel like you’re trying to hit a 105 mph fastball. And,  just when you figure out when to swing, the pitcher throws a change-up! With 2016 almost over, maybe your marketing tactics aren’t raising your bottom line the way you envisioned way back on New Year’s Day. But, that doesn’t mean you have to give up yet.


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New Twitter Rules and What They Mean for Marketers

Posted by Lisa Smith on May 26, 2016 4:14:11 PM



UPDATED: March 31, 2017, 11:21 AM


What’s all the chirping about Twitter? A little (blue) birdy said that changes are coming. There are always mixed feeling when it comes to any social media platform establishing new rules, and Twitter is no different. As marketers, we know that the social media realm and its rules change faster than a chameleon changes color and, that’s only half the battle.  

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Why We Love Email Marketing

Posted by Lisa Smith on May 5, 2016 4:48:00 PM



Does email marketing work? This is possibly one of the hottest questions in marketing today. Some believe email marketing is equivalent to using a physical map for directions, to which most would respond, “People still use those?” You can, but why?


This is the 21st century. We have GPS in our cars and in our palms. You don’t need to find your bearings on a map.

But email marketing isn’t a map. Sure, it may feel like the first email was sent out while riding on a dinosaur. Sure, there are new, “shiny” ways to market, but the numbers don’t lie. Email marketing is not only a consideration; it is still an essential part to any marketing campaign. We love email marketing. Below are our reasons, supported by some fun statistics.

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How to Create a Viral Marketing Campaign

Posted by Lisa Smith on Apr 27, 2016 8:56:00 AM



Viral marketing, it seems, is the overall objective for every campaign. Every marketer wants their campaign to be the next “ALS Ice Bucket Challenge.” They want to throw something out on social media and have it spread like a wildfire. I mean, who wouldn’t? The power of digital marketing in today’s world cannot be denied.


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Intern Wrap-Up, Featuring T.J. McGinnis

Posted by TJ McGinnis on Apr 26, 2016 11:53:12 AM



My name is T.J. McGinnis; I'm a junior at Michigan State University studying advertising management. During this past spring semester, I had the privilege of working at InVerve Marketing as a Content Creator Intern. The internship was a really awesome opportunity for me to be a part of. I wanted to share a blog on my experience. So, in traditional InVerve marketing blog fashion, I present The Beginners Guide to InVerve Marketing’s Content Creator Internship.

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Cheap Ways to Market Your Business

Posted by Lisa Smith on Apr 21, 2016 8:54:00 AM



What comes to mind when you hear the phrase, “tight budget?” I imagine walking a tight rope between two skyscrapers. My heart is pumping fast. I’m so high up, I can barely breathe.


But it doesn’t have to be that way.


Yes, traditional marketing costs a pretty penny, but there are many alternatives, even for a tight budget.  Many of them can be a fun break from the traditional methods. What’s more, these methods are effective and can be easily tracked. Take a look through some of our best ways to market on a tight budget.


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