Like peanut-butter and jelly, burgers and fries, and sales and marketing – some things are just meant to go together. Wait… sales and marketing? Yes! Sales and marketing are the ultimate power couple combo for business. And, like Brangelina, they even have their own power couple name – “Smarketing”.
UPDATED: March 31, 2017, 11:21 AM
What’s all the chirping about Twitter? A little (blue) birdy said that changes are coming. There are always mixed feeling when it comes to any social media platform establishing new rules, and Twitter is no different. As marketers, we know that the social media realm and its rules change faster than a chameleon changes color and, that’s only half the battle.
Does email marketing work? This is possibly one of the hottest questions in marketing today. Some believe email marketing is equivalent to using a physical map for directions, to which most would respond, “People still use those?” You can, but why?
This is the 21st century. We have GPS in our cars and in our palms. You don’t need to find your bearings on a map.
But email marketing isn’t a map. Sure, it may feel like the first email was sent out while riding on a dinosaur. Sure, there are new, “shiny” ways to market, but the numbers don’t lie. Email marketing is not only a consideration; it is still an essential part to any marketing campaign. We love email marketing. Below are our reasons, supported by some fun statistics.
Viral marketing, it seems, is the overall objective for every campaign. Every marketer wants their campaign to be the next “ALS Ice Bucket Challenge.” They want to throw something out on social media and have it spread like a wildfire. I mean, who wouldn’t? The power of digital marketing in today’s world cannot be denied.
My name is T.J. McGinnis; I'm a junior at Michigan State University studying advertising management. During this past spring semester, I had the privilege of working at InVerve Marketing as a Content Creator Intern. The internship was a really awesome opportunity for me to be a part of. I wanted to share a blog on my experience. So, in traditional InVerve marketing blog fashion, I present The Beginners Guide to InVerve Marketing’s Content Creator Internship.
What comes to mind when you hear the phrase, “tight budget?” I imagine walking a tight rope between two skyscrapers. My heart is pumping fast. I’m so high up, I can barely breathe.
But it doesn’t have to be that way.
Yes, traditional marketing costs a pretty penny, but there are many alternatives, even for a tight budget. Many of them can be a fun break from the traditional methods. What’s more, these methods are effective and can be easily tracked. Take a look through some of our best ways to market on a tight budget.
Jumplead is a decent option in marketing automation software for small businesses. It has all of the basics a company needs to convert visitors to leads and nurture them into customers. Jumplead doesn’t bombard you with unnecessary features, only the essentials. For some companies, this will be perfect; others may want a little more. Here are a few pros and cons to help you make the right decision when choosing marketing automation software.
Marketo claims to be a high end, quality marketing automation software, and for good reason. With some of the most in-depth analytics and seamless integration, Marketo is hard to beat. Marketo may be the cream of the crop, but with a costly price tag and a high learning curve, it isn’t for everyone. Below are some pros and cons to help you decide if Marketo is right for your company.
